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Emotional communication keys of the hotel offer to improve the capture of the client 2.0

On the current markets, the hotel sector needs visibility and improve the web positioning in the Internet channels to reach to the maximum number of clients. The Instituto de Biomecanica ...

On the current markets, the hotel sector needs visibility and improve the web positioning in the Internet channels to reach to the maximum number of clients. The Instituto de Biomecanica de Valencia is performing a study to analyze the key factors of the hotel communication in the web environnments.

This study puts special attention in the description and the image of the hotel room as a fundamental element in the available information in search engines and social networks. The aim of the study is to know the key factors that determine the perceived quality by the client 2.0.

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